How to Become a Fitness Influencer?

If there is one industry that keeps on booming all around the year, it is the health and fitness industry. The fitness industry is booming, and since post-COVID, we have witnessed the rise of online Fitness, where fitness coaching has shifted from studio to online.

Fitness influencing, which is a sub-division of influencer marketing- a perfect hybrid between word-of-mouth marketing and celebrity endorsements- has also become popular.

Getting to the point, we assume you are working on becoming a fitness influencer and making some money online.

Here, we are going to cover the basics of how to become a fitness influencer.

With that said, let’s look at the basics.

Why Become a Fitness Influencer?

Fitness influencers are people who promote healthy living by following a proper workout regime and sharing their personal experiences and advice with their followers. 

They can be found blogging, working with supplement companies, and on social media by helping change the way people view fitness and nutrition.

When it comes to social platforms like Instagram, people are looking for health and fitness products, workouts, and tools to make their fitness life easier. 

Are you passionate about Fitness and promoting a healthy and fit lifestyle?

Do you have a unique workout regime and nutrition routine to share with the whole world?

If yes, this niche is for YOU!

With the increased stress that today’s fast life brings on and the lack of right nutrition, people are looking for inspiration and different hacks and exercises to lose weight and stay fit and healthy.

This is where fitness influencers can help the world.

There are tons of fitness influencers on Instagram who receive a great response.

For example, Michelle_lewing is a popular influencer on Instagram with over 13 million followers. The Venezuelan fitness model motivates people by posting fitness images and videos on Instagram.

Steps to Become a Fitness Influencer

Becoming a fitness influencer is a dream to many, but it isn’t a cakewalk. Creating an impact on the lives of clients comes with huge responsibility, and you are going to run a mini business of your own!

But how to get started with an online fitness business?

If you are dreaming about becoming a fitness guide, here are the steps you need to follow:

Identify your niche and be an expert

The first step of becoming a fitness influencer is identifying your niche and creating content that resonates with your audience.

There are different types of fitness influencer niches to choose from:

  • Healthy eating and nutrition.
  • Weight loss and weight gain or different age groups.
  • Gut health.
  • Intermittent fasting.
  • Cross fit.
  • Diastasis safe workouts.
  • Pre- and post-pregnancy workouts

Whatever niche you choose, you can also consider narrowing down your niche even further, as this allows you to start building a trusted following specifically interested in that area.

Here is an example of a Fitness influencer Nongendered fitness, who revolutionized online Fitness with a different concept.

NonGendered Fitness is a 100% gender-diverse virtual gym that offers specialized training programs, tailored training programs, classes and personal training services to trans, gender-diverse and queer members online.

They have an Instagram account, which is as follows:

NonGendered Fitness also has a dedicated website where they sell training programs to clients.

Get Qualified

Technically, anyone can become a fitness influencer; you just need a presence on social platforms. 

But is that enough? If you are looking for how to grow as a fitness influencer and make money, that isn’t enough.

In reality, having the right qualifications, like certifications, enables you to provide trustworthy advice on health and Fitness from a place of expertise.

If you don’t have the qualifications and certifications, your clients are unlikely to trust in you or engage in your account, reducing the impact of your success.

Do you plan to offer personal training services as a fitness influencer? If not now, at least in the near future, then you must get certified as a personal trainer. 

On the other hand, if you plan to offer nutrition advice, you must earn qualifications as a nutritionist so that you will be well-equipped to give trustworthy advice to your followers. Yes, this will increase your engagement and success.

Come up with a strategy

When deciding to become a fitness influencer, you must develop an influencer marketing strategy and stay consistent if you want to be one of the successful fitness influencers. 

Make a plan wherein you decide what kind of workout programs to deliver, on which platform you will host your services, and how you will reach out to your potential clients.

Post content regularly

Another tip to ensure your success as a fitness influencer when creating your content strategy is to post content regularly. 

Posting regularly makes your content more memorable to your followers so that you can build a trustworthy relationship with your target clients.

Once you establish and let your audience know that you have a fixed post schedule, they will begin to expect your content on the same day every week or at the same time each day. This will help build loyalty towards you. 

Having a posting routine is also great from an SEO point of view as it gives more opportunities for the algorithm to pick up on your account and make your posts visible to your target audience who searches for relevant content.

For example, posting consistently gives the Instagram, OnlyFans, and Tiktok algorithms a chance to learn more about your content.

This simplifies categorizing your content and makes it more likely to appear on the feeds of your target users. 

Keep your branding consistent

When it comes to becoming a fitness influencer on Instagram, and you post regularly, you must keep the actual content and branding of your posts consistent. 

Keep your branding consistent and visually appealing so that your target audience will engage with your page. 

Let’s see an example, 

Simeon Panda is a fitness influencer model and an extraordinary bodybuilder who shares his routine to bulk up on social media.

If you see his account, he follows a similar style for all his posts on the feed so that the profile appears sleek and stylish, so more users are likely to interact with his posts.

Prioritize engagement over followers

When wondering how to become a successful fitness influencer, you may think success is all about getting as many followers as possible. 

While this is important, what is more, significant is- increasing your engagement. 

Engagement is about how much your users interact with your content, such as likes on your posts, shares, and comments. 

It is through the likes, comments, and the total number of shares that algorithms will find out whether the content is relevant to your audience or not. According to these data, the algorithm displays your content to your target clients. 

So, if you are wondering how to become a fitness influencer, you must be willing to spend time engaging with your followers. 

Build your portfolio

The next step in how to become a fitness influencer is to build a portfolio of your work that shows your achievements, past partnerships, and future career goals.

The portfolio must represent you, your brand, and the type of content you create. Essentially, this is a media kit that allows you to present it to brands looking to collaborate with you.

It is essential to have a portfolio if you are brainstorming how to make money as a fitness influencer, as many brands will request to see one from you before creating a contract.

When creating a fitness portfolio, you must include:

  • An introduction to who you are.
  • A headshot of you.
  • Key information about your fitness brand.
  • Sample of your posts.
  • Key metrics like your social media followers, likes, average post engagement rate, etc.
  • Your niche, micro-niche, if any and target audience.
  • A portfolio of your previous partnerships and the engagement statistics.
  • Your pricing.
  • Specific conditions when working with brands if you have any.
  • Contact information

Reach out and pitch to fitness brands

Once you have the portfolio ready, you can actually start reaching out to brands yourself.

Influencer marketing platforms are a great way to make yourself visible to fitness brands and sponsors; you shouldn’t waste time expecting brands to come in search of you. 

Instead, you must be proactive to find relevant brands that you would like to work with. 

You can contact brands with a personalized pitch through direct messages or their PR email address.

You must also follow brands you would like to work with on social networks and pay attention to the types of partnerships they establish with other influencers.

Track, reflect and work on your results

When trying to become a fitness influencer, analyzing data and managing it is important. 

You need data to understand what is working and what isn’t working and how you can improve your offerings to become successful. 

Regularly analyze and track social media metrics as you begin the creator journey. These include the number of followers, the traffic you receive, engagement rates, click-through rates and more.

Give attention to the type of content that hooks people in, and regularly experiment with your content to know what works for you.

How to Make Money as a Fitness Influencer?

You are passionate about the fitness industry and took it up as your career choice. But that’s not the only reason. The fitness industry is a lucrative space where you can make a lot of money while turning your passion into a rewarding career. 

So, how do you make money as a fitness influencer? Let’s explore different ideas for making money as a fitness influencer.

Sponsorship deals

One of the main ways fitness influencers make money is through sponsorship deals. 

With a strong client base and great content, you will be able to attract brands to partner with you. Brands are looking for fitness influencers to promote their products to a large audience. 

What types of brands can you collaborate with as a fitness influencer?

  • Fitness supplement brands.
  • Fitness apparel and clothing.
  • Wellness brands.
  • Fitness ambassador programs.
  • Fitness equipment manufactures

The key to success is to build relationships with these brands and create valuable content that resonates with your audience.

Online Coaching

If you are a certified personal trainer or nutrition coach, you can consider offering online coaching services. For example, create customized workout regimes and meal plans or start offering one-to-one coaching sessions. 

You can join creator marketplaces that offer job opportunities for trainers to grow your coaching business and, at the same time, monetize your knowledge and expertise. 

eCommerce store

Setting up an eCommerce or virtual store is a great way to make money being a fitness influencer. For example, you can create branded fitness products, workout wear, or nutritional supplements. Some creator marketplaces, for instance, Patreon or OnlyFans, allow creators to set up their ecommerce store and sell merchandise.

Launch a subscription platform

Launching a subscription business is the perfect way to monetize your expertise and make a stable income as a fitness influencer.

Offer exclusive content like workout videos, meal plans, and even one-on-one training sessions. What’s better? Start an online marketplace dedicated to Fitness and sports training where you can offer your training coaching and invite other experts in the industry to connect with your clients and cater to their needs. 

Affiliate marketing

Affiliate marketing is another excellent way to earn money as a fitness influencer. Earn commission by promoting products on your own website and on social media platforms. By sharing links to products you love and use, you can earn a percentage of the sale when one buys through your link. 


If you are thinking about how to become a successful fitness influencer on the social platform, congratulations! The market is quite lucrative, and you have a lot of scope to be innovative and experiment with your offerings. 

Making money as a fitness influencer isn’t easy, but certainly not impossible. To get started getting paid for sharing your fitness advice and training, these tips will guide you to optimize your fitness profile on social media.

If you want to launch your own online fitness training platform, we can help you get started, too.

Get in touch with us; let’s make our interaction count!

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