8 Key OnlyFans Metrics to Track for Creator Growth

Want to track your growth on OnlyFans? Well, you need to look beyond subscription numbers to maximise your growth potential on OnlyFans. You can’t track your platform’s success with a single metric. Growth is a successful blend of engagement, revenue, and performance done right!

Whether you’re a new or seasoned OnlyFans creator, you’ll find valuable insights and key metrics from this growth guide. There’s no magic formula for succeeding on OnlyFans; you need to experiment with different strategies and track which works best and which doesn’t.

In this guide, we explore the key OnlyFans metrics, how to measure them, and their significance. So, are you ready to find the right metrics to ride high on OnlyFans success?

Why is it Important to Track OnlyFans Metrics?

Tracking OnlyFans metrics is crucial for the following reasons:

• Revenue Growth

Be it average revenue per user or monthly recurring revenue, you can optimize pricing strategies and incorporate new revenue streams to boost your revenue.

• Boost Engagement & Traffic

OnlyFans follows a subscription model, hence values engagement as a key metric. When you keep your fans engaged, you win more subscriptions, PPVs, and tips. This ultimately boosts your overall platform revenue. 

• Content Optimization & Performance Evaluation

More impressions, likes, and comments indicate that a specific content is working for you! Contrastingly, low engagement means you need to try other content types.

• Understanding Audience Demographics

Analytics helps to understand your traffic sources at a deeper level. This involves their demographics and psychographics details (e.g., age, gender, location, and profession).

8 Key OnlyFans Metrics Creators Need to Track for Growth

Metric # 1: Subscriber Count

The first metric OnlyFans creators track is the number of new subscribers gained daily, weekly, or monthly basis. A higher subscriber count indicates your content & marketing efforts are streamlined towards the right direction. 

You can check your subscriber count on your profile page, dashboard, and statistics page. Keep tabs on your subscriber count by checking your profile’s “following” section. Additionally, you can use third-party tools to gain additional insights and growth trends.

Top creators typically gain higher subscriber counts from viral social posts. However, you might have a huge following but low engagement. So, subscriber count is not the only metric to track here. You also need to track the number of subscription renewals and cancellations.

Key Subscriber Metrics:

• Daily subscribers: The number of new subscribers gained on a particular day.
• New subscribers: The number of new subscribers gained for a specific period.
• Lost subscribers: The subscriptions cancelled on a specific date or period.
• Lifetime subscribers: The number of subscribers you have from the day you started as an OnlyFans creator on the platform.

Why it Matters?:

• Tracking your long-term growth on OnlyFans
• Calculating your monthly or overall revenue 
• Subscription count and churn indicates together reveals how loyal your subscribers are

Metric # 2: Engagement Rate

While subscription count gives you numbers, engagement extends beyond that. It speaks about how your fans interact with your content and their loyalty.

When your fans are engaged, they are likely to opt for more purchases. Unlike social media, engagement extends beyond mere likes, shares, comments, and reactions.

So, how to track your engagement on OnlyFans?

You can count on tips, PPV views, subscription renewals to track engagement. At the same time, you can track the engagement of your messages and posts directly. 

Additionally, OnlyFans statements give more insights into earnings, tips, and DM earnings. 

The primary goal is active engagement, rather than passive viewing!

Key Strategies to Drive OnlyFans Engagement:

• Create unique, high-quality content with keeps fans on the edge
• Connect & interact with your fans by responding to comments & messages
• Host live Q&As, polls, or livestreams to keep fans engaged
• Identify the best times and channels to post on OnlyFans

Why it matters?:

• Higher engagement means high revenue
• Fosters community-building & fan-creator relationship
• Likes, comments, or shares shows what’s working and what’s not for your profile

Metric # 3: Revenue 

One of the most important OnlyFans metrics is revenue. You gain valuable insights into different income streams, keep track of spending patterns, and monitor overall financial performance.

The OnlyFans earnings are credited after a 20% sales cut by the platform. So, around 80% earnings go to the creator’s account, after the cut. The revenue is credited on a weekly basis into the creator’s account. 

OnlyFans offers two built-in tools for financial management and reporting: the earnings and statistics sections. Creators can use the earnings dashboard to track their revenue. It offers a real-time breakdown of your income, from subscriptions, tips, PPV content, etc.

On the other hand, the statistics section could help to dig deeper into the data. It offers details like total subscriber count, subscription status, engagement metrics including likes and views, fan spending, and subscription status.

For further tracking & analysis, like tax and accounting, think about exporting the data into spreadsheets. You can use a third-party software for further accounting & tax reporting. 

Key Revenue Metrics:

• Total Revenue: Overall revenue from the time you started your OnlyFans account.
• Average Revenue Per User: It is the total revenue divided by the number of users.
• Monthly Recurring Revenue: The recurring subscription earnings per month for the creator.
• Earnings by content type: Revenue categorization for different revenue streams like tips, subscriptions, and PPV.

Why it Matters?:

• Measures your business performance
• Identify revenue trends like seasonal patterns, customer behaviour shifts, or the impact of marketing campaigns
• Managing revenue inflow and expenses to streamline finances

Metric # 4: Content Performance

Whether you experimented with a new PPV or rolled in a livestream, you need to find out if it’s working right for your account. That’s what tracking content performance helps with!

It helps to find out what your audience connects with most, earns engagement and can maximize earnings!

Unlike YouTube and other social media, OnlyFans doesn’t provide analytics to track your content. You can use the built-in analytics and external tools to gauge your performance. 

While likes and comments can be tracked directly, post views, tips, and PPV sales can be tracked from the statistics section.

For additional analytics & insights, integrate with third-party tools like FansMetric, Supercreator, and Fanstats. You can optimize your page with real-time analytics & data.

Key Performance Metrics:

• Post views & top performing posts: Track your post views, most engaging posts and ones drawing in more revenue.
• Likes: It is the most direct indicator of your content performance. The more likes, the better the content resonates with your followers.
• Comments: Shows active interaction and fosters strong community-building.
• Tips on post: If your audience loves a specific content, tips are the best way to show appreciation. Typically, livestreams, posts, PPVs, and custom content earn tips on OnlyFans.
• PPV sales: Tracking your PPV helps to track the best content & price points that resonate with your audience.
• Post frequency & consistency: Find the number of posts you should publish for maximum engagement.

Metric # 5: Conversion Metrics

Your OnlyFans might be attracting enough traffic, but is it converting into subscribers or buyers? 

Passive consumption doesn’t help much, unless you are a new creator. Over-time you need to aim for real numbers and actual reach.

But, how to track your OnlyFans conversions?

To track conversions, leverage unique tracking links for different marketing campaigns. You can create separate tracking links from your profile section for each platform. Then, post the link on the platform you wish to test. To view the analytics details, visit the tracking links section and check the clicks, traffic sources, revenue, etc. 

Additionally, use third-party tools like Sprout Social or Instagram Analytics for deeper insights into the social media campaign performance.

Key OnlyFans Conversion Metrics:

• Profile visits to subscriptions: The percentage of page visitors buying your subscriptions.
• Free followers to paid subscriptions: Do you have both free and paid OnlyFans pages? Find how many subscribers are converting from free to paid subscribers.
• Subscribers to PPV buyers: Track the number of paid subscribers, spending beyond subscriptions and purchasing PPV content.
• Social media visitors to subscriptions: The number of subscribers converting from external social media platforms like X, TikTok, and Reddit.

Why it matters?:

• Optimize your marketing and content efforts
• Understand where subscribers are coming from to your profile
• Experiment with different upsells, perks, or loyalty programs

Metric # 6: Churn Rate

Churn rate indicates the number of subscribers who cancel their subscriptions or don’t renew their subscriptions for a specific period. Tracking churn is crucial as it ensures your content efforts promote growth.

For example, if you’re facing high churn, you can tweak the pricing or try posting a different content type.

To track churn on OnlyFans, check active subscribers at the start of the month and the end of the month. See how many have renewed their subscriptions. Now, subtract it from 100 to find churn. 

Churn Rate =  (Lost customers / Customers at the start of period) x 100

For those who stopped the subscriptions, it could be voluntary or involuntary churn.  For instance, users who canceled their subscriptions or failed to make payments.

Why matters?:

• High churn affects business growth and revenue
• It increases the overall customer acquisition costs
• Signals you need to change your content strategy

⚡Struggling with inevitable churn? Explore ways to reduce churn with our detailed guide.

Metric # 7: LTV

Want to identify your most profitable segment? Subscriber Lifetime Value (LTV) indicates the average revenue expected per subscriber throughout their lifetime.

LTV is an effective tool to adjust your customer marketing spend and earn more profits. If a specific customer segment shows a higher LTV, you can allocate more CAC. In contrast, a lower LTV could mean it requires less marketing spend.

How can you track Subscriber LTV?

OnlyFans doesn’t directly show LTV, but you can calculate it from churn rate and average revenue per subscriber. You can gather this information from the statistics and earnings dashboard.

More specifically, you need to know Average Revenue Per Subscriber, gross profit, & churn rate.

Here’s the formula to calculate LTV,

Subscriber Lifetime Value(LTV)=Average Revenue Per Subscriber (ARPS) x  Gross Profit MarginChurn Rate

Ways to measure LTV:

• Individual metric (per subscriber)– You can calculate LTV for an individual customer. E.g., Rob’s LTV is $40.
• Average LTV across subscribers – The average spending for all your subscribers. (E.g., Customers spend $40 on average for my OnlyFans business)

Why it matters?:

• Shows your customer engagement and satisfaction
• Adjust your marketing spend towards the most profitable customer segments
• Indicates whether your content and marketing efforts are in the right direction
• Prove your customer loyalty and opportunities for upsell and repeated sales

Metric # 8: Marketing & Audience Metrics

Traffic and audience demographics are another key metric to track on OnlyFans. The platform’s internal statistics tool helps to track subscriptions, revenue, and engagement. Further, it also details your current fan base with their monthly subscription increase and losses.

Additionally, OnlyFans tracking links help to track traffic from external sources like X, Tiktok, Instagram, etc.

OnlyFans’ built-in analytics is limited, and you need third-party tools to dive into the deeper details. Third-party tools provide additional information, such as content performance, subscriber demographics, locations, and content preferences. Fansmetric, BuddyX, PromoTracker, etc., are a few third-party tools to track traffic.

Social media analysis is an effective tool for tracking traffic. If you have a good following on social media, use their internal social media analytics. For instance, X (Twitter) analytics indicates devices, interests, and locations of your followers. 

Lastly, run a poll and ask your fans, “Where are you coming from?” or “Do they prefer behind-the-scenes content or themed albums?”

Key Traffic Metrics:

• Key traffic sources: The important traffic sources, like X, Twitter, and Instagram, are attracting the most traffic.
• Audience Demographics: Find the countries and regions from which your audience originates.
• Trends and patterns: Track the best time and location of your most engaged audience.

Why it matters?:

• Discover platforms with the most engagement and adjust your campaigns 
• Find the content that most resonates with your audience
• Identify traffic patterns and trends, and tweak your marketing efforts
• Tailor your content to the target audience

Wrapping Up

Tracking your OnlyFans growth is essential for sustainable revenue from the platform. From new subscribers to revenue and engagement, there are a bunch of OnlyFans metrics to track. Identifying the key metrics could be challenging while starting out.

This blog covers all the essential metrics you need to track to ensure you’re heading in the right direction. OnlyFans has limited built-in analytics for tracking platform growth. For advanced performance tracking, integrate third-party analytics & tools with your profile. 

Remember, your creator journey is a series of ups and downs! So, don’t get discouraged when things aren’t as expected; learn what’s hindering your growth and keep trying! So, good luck as you sail through your creator journey!

FAQ-Related to OnlyFans Metrics

1. What analytics does OnlyFans provide?

OnlyFans built-in analytics helps to track the following metrics:

• Active subscriptions
• Earnings/ Revenue
• Likes
• Page views
• Audience demographics
• Content performance

2. How to grow as OnlyFans creator?

Here’s how you can grow your revenue as OnlyFans creator:

• Optimize your OnlyFans profile with a compelling bio and targeted keywords
• Diversify your revenue beyond subscriptions to include PPV, tips, and custom messages.
• Post high-quality content, images & videos frequently to attract the audience
• Experiment with different price points and find what best works for you
• Attract traffic from different marketing channels like Reddit, X, and TikTok to broaden your reach.

3. What are the essential metrics to track on OnlyFans?

Here are the key metrics to track on OnlyFans:

• Active subscribers – The fans with active subscriptions and currently paying you on OnlyFans.
• New subscribers – The number of new fans subscribed for a specific day or period.
• Churn rate – The number of subscription losses in a day or specific period.
• Revenue – Your total earnings from different revenue streams, including subscriptions, PPV, tips, etc.
• Engagement – The number of likes, shares, comments, tips, and views for different content types.
• Conversion Rate – Profile visitors who subscribed to your account during a specific period.