How to Create a Platform Where Gamers Sell Tutorials and Coaching?

Starting a gaming business is just like unlocking a red cap white spot mushroom while playing Super Mario! You welcome a whole new world of magical fantasy where gamers can sell sessions, video reviews, and rare in-game items for money. 

Building a gaming business is not just about trading items and sessions, but also about engaging an enthusiastic community. So, if you want to capitalize on the booming industry, here’s a step-by-step guide to get started.

Here’s what you’ll learn:

• Is the Idea of the Gaming Marketplace profitable?
• Step-by-step guide to create a gaming coaching marketplace
• How to promote your gaming marketplace?
• Popular gaming marketplace examples 

Is the Idea of the Gaming Marketplace Profitable?

Yes, it is a profitable idea to scale a gaming marketplace due to the rapidly growing industry. The global gaming market is valued at $240 billion in 2024 and projected to reach $665 billion by 2030. Mobile gaming, in-app purchases, and technological advancements have catalyzed the unprecedented growth.

The demand for rare game assets, high revenue, variety of gaming niches and strong communities make it a profitable idea. So, blending passion with profession surely is an enticing opportunity for entrepreneurs!  

How to Create a Platform Where Gamers Sell Tutorials and Coaching: Step-by-Step Guide

Here are the detailed steps to build a gaming marketplace:

1. Define Your Gaming Concept

2. Perform Market Research

3. Determine Monetization Streams

4. Decide the Core Features

5. Plan the Design and User Flow

6. Choose the Right Development Platform

Step 1: Define Your Gaming Concept

The first step is to come up with an innovative idea for building your gaming platform. Well, the basic idea is to build a marketplace where gaming enthusiasts can buy or sell tutorials, digital assets and even entire gaming accounts. 

However, defining your niche and specific gaming segment sets a solid foundation. For example, you can create a platform specifically for e-sports, RPG, mobile gaming, or even card games.  

Here are a few marketplace ideas to get started: 

• Gaming coaching & tutorial marketplace like StackedGame
• In-game assets and items platform like G2G
• Game account marketplace like EpicNPC
• Gaming services marketplace like BoostRoyal

Step 2: Perform Market Research

Once you clarify your vision, it’s time to delve into some ground-breaking research. Explore market trends, top competitors, and understand the target audience. This way, you figure out your unique selling points to make your mark in the industry!

Consider these aspects for research:

• Understand the Target audience

Conduct user interviews and create buyer personas to get a grasp of your audience. Beginners, aspiring players, and gaming experts are different audience segments.

You’ll come across specific characteristics like passion for gaming, interests, and preference for user-friendly experiences. Further, persona guides your platform design, and you can cater to audiences’ needs for ease-of-use, familiar gaming interface, security, and more.

• Perform Competitor Analysis

Identify 2-3 top competitors in your niche and identify key market gaps.  If the competitor lacks gamification or a user-friendly interface. That’s a resounding opportunity for your business! For example, Metafy, StackedGame, and LegionFam are key industry players.

• Analyze Market Trends and Potential Opportunities

Mobile gaming, AI adoption, cloud gaming, esports and community-driven features are trends worth considering. Leverage these opportunities and create micro-learning modules or AI-assisted coaching to gain a competitive edge!

Step 3: Determine Monetization Streams

Determining how to monetize your platform is a crucial step. The right revenue sources drive significant platform revenue and assure long-term success.

First, choose a business model: pay-per-session, subscription, or commission-based. Next, identify the gaming services to include in your platform. 

High-potential revenue streams are:

• One-on-One Coaching Sessions

Personalized gameplay analysis to improve strategies, boost rankings, and provide guidance to win more levels.

• Team Coaching

Coach a team of players through live Discord calls, demo reviews or skill-based sessions.

• Coaching Packages

Sell personalized coaching packages with training sessions and on-demand reviews at discounted prices.

• Video On-Demand Reviews

Coaches can review gameplay videos and offer expert feedback to improve gaming strategies.

• Buy & Sell In-Game Items & Assets

Popular in-game items include skins, cosmetics, weapons, gears, consumables, and in-game currency. Creators can sell them for a price and help players enhance their gaming experience.

• Advertising & Sponsorships

Partner with gaming and technology brands to host challenges and rewards. Earn by selling ad spaces to related niches and brands.  

Step 4: Decide the Core Features

For a successful sprint with your gaming business, it’s crucial to determine the core platform features.

Here are the core features for building a gaming platform:

Player-Based Features

• Login & Registration

Create a simple and secure sign-up process for users with essential credentials. Social logins, such as Google, Facebook, X, or even Discord, make joining the platform convenient. 

• Profile Creation

Once the players sign up, they must choose a gamer or buyer role and fill in the basic information. Complete the profile by verifying email, adding bio, interests, and social media profiles.

• Content & Creator Discovery

Players can search coaches by categories, games, niches, type of coaching sessions, game level, etc.

• Book coaching sessions

Gaming enthusiasts can book one-on-one or group coaching sessions based on the coach’s availability. 

• Payment 

Include payment flows to complete the booking process, minus any hassles.

• Ratings & Feedback

Allow players to rate the tutorials and coaching sessions on the platform. These ratings and comments get added to the coach profile and build credibility. 

• On-Demand Reviews & Guides

Players can upload their gameplay videos and request feedback to improve their skills.

• Events & Meetups

Host gaming streaming events, tournaments and meetups so players can connect with their community

• Community Forums & Support

Provide players with dedicated community forums for discussions, Q&As, and support.

• Add Cart Feature

This feature helps players add multiple items and resources to the cart and purchase them all together.

Coach-Based Features

• Profile Creation

Coaches can register and complete their profile.  They need to fill in the basic information, coaching experience, gaming expertise, ranks and achievements, pricing, and more. Identity and social media verification builds your platform’s image and credibility.

• Selling Gaming Items

Sellers can list their gaming items on the marketplace to get discovered.

• Upload Tutorials, Guides, Reviews

Create a straightforward process for coaches to upload tutorials or resources within minutes. Include features, such as item description, FAQs, bulk upload, and related items.

• Earnings & Sales Dashboard

Sellers can track their sales and earnings, get summaries, graphs and reports.

• Specify Call Availability

Coaches can easily update their call availability and the details are displayed in the player’s local timezone.

• Live Coaching Sessions

Integrate Zoom, Discord, in-game spectating, and class recording for real-time coaching sessions. 

• Initiating Payouts

Create a seamless payout process where coaches can initiate weekly payouts based on their earnings.

Admin-based Features 

• Manage & Verify Coach Profiles

Admin can add, verify and manage coach profiles. This involves approving or rejecting coaches, managing account status, and even suspending profiles. 

• Manage Player Profiles

Admin can add and modify player profiles and view player activity and behaviour.

• Revenue & Sales Management

Manage sessions, coaching packages, purchase orders, and asset sales from the dashboard. Analyze overall platform revenue, commissions, and services to earn maximum sales. 

• Content Management & Moderation

Admin has access to the uploaded content and can approve it based on set guidelines.

• Payment & Payout Module

Track the cash inflows(revenue sources) and outflows (payouts) accurately. Check the payout status and approve or reject weekly payouts.  

Step 5: Plan the Design and User Flow

Once you have determined the core features for your gaming marketplace, it’s time to decide how the user moves through your platform. It’s just like planning the route through a city! 

Here are the steps to design the user flow:

• Understand your user needs and their goals
• Identify their key actions and map the buyer and seller’s user journey to achieve a specific goal
• Create simple wireframes for different interfaces of your interface
• Review the wireframes from the development team
• Create information architecture and high-fidelity design
• Iterate the user flow with A/B testing, heatmaps, and user reviews

A great marketplace design is all about simplicity, navigation, less friction and higher conversion.

• Provide all the core functions at the top navigation bar with clear labels and simple layouts
• Ensure consistency in the interface with repeating UI patterns to reduce cognitive load
• Keep users in the loop with tool tips, error messages, feedback, and next steps
• Prioritize mobile-first design, adapting to smaller screens and touch-friendly elements
• Add gamified elements, such as icons, badges, milestones, and even transparent seller profiles with reviews

Step 6: Choose the Right Development Platform

You don’t have to be tech-savvy to build your gaming platform, but you need the right features and tools. 

The platform you choose to develop decides how easily users can buy or sell gaming services, stay organized, and streamline business operations. Some robust solutions like Fanso.io come with everything you need to smoothly run your gaming business. In the case of other solutions, you need to put things together for building a full-fledged gaming platform. 

Ask these key questions to choose the right platform:

• What type of gaming platform am I building?
• Does the platform support multi-vendor or creator monetization?
• Is the platform highly customizable? Is the code open-source and editable?
• Does it support live coaching sessions?
• How easily can I scale my platform?
• What is the overall cost of ownership?

If you’re using Fanso.io (Recommended)

You’re mostly covered. Fanso.io includes:

• Subscription & Membership system
• Multi-vendor/creator support
• Highly customizable & white-labeled (100% open-source code)
• Live coaching session support
• Digital product selling (tutorials and guides)
• Email marketing
• Advanced search & filtering
• Payment processing
• Built-in analytics and reporting
• Community features

You get all this at a one-time cost and no recurring charges or hidden fees. It is a one-time investment and saves you from expensive integrations, technical glitches and money later!

How to Promote Your Gaming Platform?

While you might have created the best gaming platform, your audience won’t know about it unless you actively promote it!

Below are some ways to promote your gaming platform:

• Social Media & Online Communities

Create engaging content and share updates of your platform on Facebook, X, and Instagram. Build your community on YouTube and LinkedIn and connect it with your official page. Participate in discussions on gaming subreddits and subtly hint about your platform.

• Paid Ads

Invest in paid advertising on Google Search Ads and relevant gaming websites. This helps to expand your reach and attract the right audience.

• Discord

Discord has an active gaming community you shouldn’t miss out on! Join popular gaming communities on Discord like Valorant Official, League of Legends, Official Fortnite  and promote your website here.

• Email Marketing

Create targeted email campaigns, offer early-bird discounts and rewards to your audience’s inboxes. Provide updates, news, and exclusive content to keep up the engagement.

• Collaborate with Top Streamers and Influencers

Identify the top niche streamers and influencers and collaborate with them to promote your website.

• Host Challenges and Gaming Tournaments

Attract gaming enthusiasts by hosting exciting challenges and multiplayer tournaments. Offer rewards, incentives and post on social media for visibility. Partner with esports brands and gaming communities to broaden your reach. 

Popular Gaming Marketplaces

Need some inspiration to get started? Let’s learn some lessons from the successful gaming platforms in the industry!

1. Metafy 

Metafy is a popular gaming coaching marketplace connecting expert gamers with those who want to improve their gaming skills. It offers 1:1 coaching, video on-demand reviews, group coaching, training plans and more across popular games. 

League of Legends, Fortnite, Valorant, Super Smash Bros, and Rocket League are a few popular games available for coaching. Metafy earns through commissions (8%), upsells, creator platform fees, ticket sales for events and guides.

The platform is creator-centric and is preferred for its personalized coaching from experts, a wide pool of games, and modern UI/UX.

Revenue Streams: Commissions, marketplace fees, entry ticket sales, resources and guides

Users: Gaming enthusiasts,  streamers, YouTubers, vloggers, expert gamers

2. StackedGame

StackedGame is an online gaming community marketplace offering different gaming services. Here, aspiring gamers can book 1-on-1 expert coaching sessions, buy in-game items, game accounts, and rank-boosting services. 

Apart from the coaching sessions, the platform also offers team coaching, VOD reviews, exclusive coaching packages, and more.

Users prefer the platform for its modern interface, low marketplace fees, and secure transactions. 

How does the marketplace work? Sellers can list their services or items on the marketplace. Buyers search for the required gaming services, browse through listings and choose verified sellers.

Revenue Streams: Marketplace fees (% of sales + 30c transaction fee), featured listing

Users: Gamers, gaming coaches, streamers, game optimizers, game developers and game creatives 

Conclusion

We have covered all the steps for building a gaming tutorial and coaching platform. To build a successful gaming business, you need: a profitable niche, a solid business model, engaging with your community and the right development approach. 

While the gaming industry is a profitable pursuit, it’s fiercely competitive. Launching your gaming business with a market-ready and proven gaming marketplace clone script like Fanso.io assures quick deployment and success in the rapidly growing industry. 

Discover how Fanso.io can help you build a future-ready gaming business and a thriving gaming community!

FAQ-Related to How to Create a Platform Where Gamers Sell Tutorials and Coaching

1. Is it worth starting a gaming tutorial and coaching platform?

Yes, starting a gaming tutorial and coaching platform is profitable. The global gaming industry is valued at $241.1 billion and expected to reach $535.29 billion by 2033. Mobile gaming, AI adoption, cloud gaming and esports are catalysts contributing to the growth further.

2. What type of content can be sold on gaming marketplaces?

Here are profitable content to sell on gaming marketplaces:

• Gaming tutorials & pre-recorded walkthroughs
• Guides & resources
• In-game assets & items
• Game accounts
• Game boosting & rank services
• Coaching & training services

3. How can I monetize my gaming coaching platform?

Gaming businesses can adopt either commission, subscription or freemium modes. 

Profitable monetization streams include:

• Pay-per-session
• Group coaching
• Team coaching session
• Selling in-game assets and items
• Game accounts, boosting & rank services
• Gaming Resources