{"id":617,"date":"2022-03-24T14:40:59","date_gmt":"2022-03-24T14:40:59","guid":{"rendered":"https:\/\/fanso.io\/blog\/?p=617"},"modified":"2022-04-19T11:30:30","modified_gmt":"2022-04-19T11:30:30","slug":"membership-marketing-ideas","status":"publish","type":"post","link":"https:\/\/fanso.io\/blog\/membership-marketing-ideas\/","title":{"rendered":"Membership Marketing: Tested and Proven Ideas to Increase Membership Sales"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The chances are that you already know about people launching membership sites and making millions. Membership sites are booming, and people love them! But reaching out to people and cutting through the noise to reach your potential clients is not as easy as it sounds.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The start might be easy but maintaining your subscriber base and keeping them happy is another story altogether.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Think of this scenario.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You have started a sports membership website, and you invite a few peers to join.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Things might go smooth initially, and you might even get a few more clients through referrals.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">But eventually, you start to repeat the same sports content with no fresh inputs.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It&#8217;s obvious that retaining your subscribers becomes quite difficult, let alone bringing new ones.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We have all hit it- The wall that seems to sap away all your creative efforts. All you need to improve your membership site is a bit of help to bring your marketing strategy back on track.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Before getting into how to promote your membership site, let&#8217;s look more in-depth into it.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #333399;\"><b>What exactly is a membership website?<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Membership websites are online businesses that work on a <a href=\"https:\/\/fanso.io\/blog\/how-to-start-a-subscription-based-website\/\">subscription-based business model<\/a>. Think of it as a gym membership.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Before you are allowed to leverage the advantages of a fitness studio, you&#8217;ve got to sign up as a paid member. Once you are in, you have access to everything unlimited. Often you can also benefit from different membership tiers. Simple enough, right.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This is exactly how membership sites work; the only difference is that it is on the internet.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There are different types of membership sites that fall under diverse niches when it comes to membership sites. Here are some of the membership websites you can find online.\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cooking membership sites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Services me<span style=\"color: #000000;\">mbership sites- Marketing &amp; business, tutoring, SEO services, coding and development, accounting services, legal services.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #333399;\">Conte<\/span>nt production service membership sites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital art membership websites.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"color: #333399;\"><b>Membership marketing ideas to promote your subscription business (and boost sales)<\/b><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"color: #333399;\">Marketing strategy 1. Adopt different styles of launching<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">One of the most tried and tested marketing strategies to drive more sales for your membership site is adopting different launch types. For example, for the first year of your membership site launch, adopt an open membership strategy wherein your subscribers can access the content for free.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When you are starting out, market it all the time to get people in the doors. And once you have thousands of followers, modify the style of your membership. Change your open membership to closed membership, where you do specific content launches for a fee.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Are you skeptical about switching from open to closed memberships? But trust us, it works wonders. If you want to know more about balancing free and premium content and how to rank it in organic search,\u00a0<\/span><a href=\"https:\/\/twitter.com\/sejournal\/status\/1503008039913332740\"><span style=\"font-weight: 400;\">check this tweet out<\/span><\/a><span style=\"font-weight: 400;\">. It makes for an insightful read.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/fanso.io\/blog\/membership-marketing-ideas\/sej\/#main\" rel=\"attachment wp-att-619\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-619\" src=\"https:\/\/fanso.io\/blog\/wp-content\/uploads\/2022\/03\/SEJ.jpg\" alt=\"\" width=\"618\" height=\"515\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #333399;\">Marketing strategy 2.\u00a0Run targeted promotions<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To drive sales, you must have a firm grasp on who your target audience is and where they spend their time. If you get it right, it becomes easier to reach more and more new prospects every day. You can&#8217;t just hop on Facebook or Instagram and shout out random people to tap the link in your bio or swipe up to visit your membership site.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instead, you need to schedule a calendar of targeted promotions and plan out specific promotions around relevant dates and holidays that suit your business and could be beneficial for your audience.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For example, you can run targeted promotions on Black Friday, New year, or the start of summer. Take advantage of digital advertisements like Facebook and Instagram paid ads to help with the marketing of your membership website. Keep this in mind- Rapid growth requires rapid investments.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #333399;\"><b>Marketing strategy 3.\u00a0Implement a sales funnel<\/b><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A simple sales funnel anatomy that helps most membership sites is as follows.\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a0Free Content- Free Giveaway- Sale<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The free content you host can be on social media profiles like Instagram, Facebook, or even YouTube. Make sure the content you offer to the audience for free is of great value. Occasionally lead them to free giveaways using the free content, which is often offered for exchange of their email address.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You can use these email addresses to build relationships and send sales emails about your membership programs. The beauty of this approach is that you are already building all of the content required to set up this funnel, and it doesn&#8217;t take much effort to automate and duplicate the content for other promotions.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Take some of your premium content and offer it for free to make it more appealing. The advantages of this approach are several and are as follows.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your target audience can see exactly what they receive from your premium subscription plans<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allows them to share their email address with you as the content is premium and compelling.\u00a0<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"color: #333399;\"><b>Marketing strategy 4. Bring in traffic using YouTube<\/b><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What if I told you that you could create a marketing powerhouse that pumps out money? All you have to do is to feed it using YouTube traffic. This works perfectly if you already have a fan following on YouTube. Or else, you can begin by creating a YouTube channel after launching your membership website.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You can create informative videos on YouTube that are related to your niche. You can also create video tutorials based on the content from your membership site. YouTube can help direct your organic traffic back to your site, which means you get more opportunities to bring in leads.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #333399;\"><b>Bonus tip. Building your community<\/b><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you can keep your existing members, it means you can save more while offering more value to your customers. We see most communities having high churn rates as they lose focus on connections with members and lose them eventually. The tip is to build a tight-knit community around your programs.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This works great as people come for unique content, but they stay on the site for the community. Work towards creating and maintaining an active and highly engaged private <a href=\"https:\/\/fanso.io\/blog\/how-to-build-an-online-community-platform-using-fanso-io\/\">community created around subscription programs<\/a>, and that is where raving fans are acquired.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #333399;\"><b>Conclusion<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Many subscription websites and membership sites that are popular now were built out of the real need for something fresh and radical. Creating a membership website is not a challenging task, considering the number of software we have in the market.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">However, the most important skill you need to launch a thriving membership site is to adopt a\u00a0<\/span><span style=\"font-weight: 400;\">customer centric approach. Delivering great experiences to your subscribers is what will help grow your membership business, bring in more members, and complement all your marketing efforts.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The chances are that you already know about people launching membership sites and making millions. Membership sites are booming, and people love them! But reaching out to people and cutting through the noise to reach your potential clients is not as easy as it sounds.\u00a0 The start might be easy but maintaining your subscriber base &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Membership Marketing: Tested and Proven Ideas to Increase Membership Sales\" class=\"read-more button\" href=\"https:\/\/fanso.io\/blog\/membership-marketing-ideas\/\" aria-label=\"More on Membership Marketing: Tested and Proven Ideas to Increase Membership Sales\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":""},"categories":[21],"tags":[23,24],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Membership Marketing: Tested and Proven Ideas to Increase Membership Sales<\/title>\n<meta name=\"description\" content=\"Need more members? 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